In March 2026, the field of cross-border e-commerce will be exciting and various developments will continue to emerge.
In terms of official news, the country’s first cross-border e-commerce retail export “pre-supervised warehouse” was officially opened in Lingang District, Weihai, Shandong on March 2.
Customs supervision is deeply embedded in the warehouse production operation process of cross-border e-commerce platforms, realizing one-stop processing of “warehousing, sorting, declaration, inspection, packing, and customs transit”, opening up a new path for efficient customs clearance for cross-border e-commerce exports, and effectively assisting the high-quality development of new foreign trade formats.
The European Union also has new regulations. Starting from June 19, 2026, “Directive 2023/2673” will be officially implemented, requiring all online stores to set up a conspicuous “one-click return” button to make returns more convenient for consumers.
The Ministry of Commerce disclosed that my country’s cross-border e-commerce import and export scale will reach 2.75 trillion yuan in 2025, an increase of 69.7% compared with 2020. The industry has entered a period of high-quality development and transformation.
The General Administration of Customs has comprehensively promoted the cross-customs area return model for cross-border e-commerce retail export commodities, which will be implemented from April 1, 2026.
The China Consumers Association issued cross-border e-commerce food consumption tips to provide consumers with guidance from four aspects: category selection, purchase restrictions, risk awareness, and after-sales rights protection.
The airport area of Hangzhou Comprehensive Bonded Zone has been officially closed for operation, and the 10 first batch of settled companies cover cross-border digital trade and other airport-specific industries.
The new “Maritime Law” will come into effect on May 1, 2026, clarifying that the shipper bears the risk of no one to pick up the goods.
A blacklist of untrustworthy freight forwarders in Shenzhen was exposed, involving 382 freight forwarding companies.
In terms of corporate financial reporting and financing, Russian e-commerce platform Ozon’s GMV in 2025 will increase by 45% year-on-year to 4.16 trillion rubles; Shopee
GMV in 2025 will reach US$127.4 billion, a year-on-year increase of 26.8%, and the net profit of parent company Sea will significantly increase to US$1.6 billion; Rakuten Group’s revenue in fiscal year 2025 will be approximately 2.5 trillion yen, and Japan’s domestic e-commerce GMV will reach 6.35 trillion yen; Indian e-commerce Meesho was required to pay 1.1 billion yuan in taxes.
The stock price fell to the limit in March after listing; Lanting Jishi’s net profit in 2025 was US$8.3 million, turning losses into profits; Yidiantianxia went to Hong Kong for its IPO and sprinted for “A+H”; Zibuyu’s revenue in 2025 was 4.66 billion yuan, a year-on-year increase of 40.2%; Cross-border Tong’s revenue in 2025 was 5.44 billion yuan, and its loss narrowed to 417 million yuan.
E-commerce platforms are also making constant moves.
Amazon launched the AI “Dynamic Canvas” function to provide sellers with visual data analysis and assisted decision-making; launched a 7% discount for consumers who delayed receiving goods; upgraded the “Shop Direct” function; and officially announced four new seller support plans in 2026, but there were also system failures that caused a large number of seller links to become invalid.
TikTok Shop reportedly plans to enter the Korean market in the third quarter of 2026 and deepen localization services in Japan; GMV in the United States will increase by nearly 80% year-on-year in 2025; the Vietnam station has strengthened the reporting requirements for product listing information.
In terms of other platforms, Dunhuang.com carried out special treatment for “price discrepancy” violations; Wildberries upgraded platform functions and expanded the scope of second-hand resale; JD.com’s European e-commerce platform Joybuy was officially launched; TEMU Europe’s average monthly users were close to 130 million and maintained high growth; AliExpress joined YouTube’s “Shopping Alliance Program”; Lazada became a new engine for Tmall merchants to go overseas in Southeast Asia; Japan’s Yahoo Shopping announced that it would charge sellers for the first time in 13 years.
In terms of cross-border logistics, JD.com and DHL have reached strategic cooperation; SF Express has suspended import and export international express and e-commerce business in many countries in the Middle East; AliExpress and DHL Deutsche Post have deepened strategic cooperation; Cainiao plans to open professional category warehouses such as batteries in Europe.
According to data from the online consumer dispute mediation platform “Dian Sui Bao”, the number of complaints in the cross-border e-commerce field from 2026 to the present, in order of complaint volume, is AliExpress, Shiji, Haitao Duty Free Shop, etc.
There are many cross-border e-commerce players, including export cross-border e-commerce platforms and sellers, import cross-border e-commerce and cross-border e-commerce service providers.
