In order to implement the integrated development strategy of the Yangtze River Delta, promote industry grouping to go overseas, and integrate domestic and foreign trade, the 2026 Yangtze River Delta Cross-border E-commerce Fair was held in Wuxi from June 16th to 18th.
This exhibition is laid out in two major sections: the global cross-border resources exhibition area and the manufacturer exhibition area, bringing together the country’s high-quality industrial belts, leading cross-border platforms and full-link service providers to create an integrated platform of “exhibition + transaction + cooperation”.
Focus Technology Co., Ltd. made a grand appearance in the global cross-border resources exhibition area with its AI product matrix. Lu Yi, Vice President of Focus Technology and General Manager of the AI Center, was invited to attend the opening ceremony of the trade fair and delivered a keynote speech on “Foreign Trade Enters the Deep Water Zone of AI Practice, from Process Efficiency to Closed Loop Business Growth”, presenting to the industry a panoramic view of Focus Technology’s new ecological picture from technological foundation building to global intelligent connectivity in the field of “AI + foreign trade”.
Lu Yi said that the pain points of the current traditional foreign trade model have become increasingly clear, such as high traffic acquisition costs, complex and inefficient operating links, and difficulty in replicating manual experience on a large scale, etc., which have become bottlenecks for the development of foreign trade companies.
The digital breakthrough of the foreign trade industry is imminent. How can companies cross the “technological gap” and truly transform AI capabilities into real orders and profits? How can they reconstruct their core competitiveness through intelligent upgrading of the entire process?
The answer lies in AI’s in-depth dismantling and systematic implementation of all business scenarios.
As one of the earliest high-tech enterprises in China specializing in the development and operation of e-commerce platforms, Focus Technology has become an Internet enterprise covering the full link of foreign trade, artificial intelligence, finance and insurance and other diversified fields after thirty years of development.
Starting from 2020, the company has fully empowered its core business through AI technology, and its self-developed image search model has been successfully implemented on its comprehensive full-link foreign trade service platform Made in China.com, and an intelligent customer service system has been launched to achieve algorithm-driven service efficiency improvement.
Subsequently, Focus Technology’s AI products continued to iterate and innovate, and commercialization accelerated across the board. Currently, it has formed a full-link AI product matrix covering four major sectors: overseas marketing and conversion, procurement sourcing and decision-making, cross-border distribution and operations, and organizational efficiency improvement and empowerment.
In terms of overseas marketing and conversion of suppliers, Focus Technology took the lead in launching the AI foreign trade assistant “AI Michael” in 2023, realizing the first comprehensive application of AI technology in the B2B foreign trade field.
After multiple product iterations, the current core functions include product release writing and polishing, AI product development, video generation, graphic and text creation, business opportunity follow-up and industry customer development, etc.
By the end of 2025, AI Michael has served more than 18,000 companies, helping Chinese suppliers automatically complete up to 80% of their daily operations.
More and more suppliers and companies regard independent websites as their official portals for overseas markets. However, traditional independent website operations have difficulty in obtaining traffic, low inquiry conversion, difficulty in reaching customers, slow content production, complicated social media operations, and weak data analysis. The independent website all-round Agent Leadong AI (Leadong) developed by Nanjing Focus Leading Cloud Computing Technology Co., Ltd., a subsidiary of Focus Technology
AI) helps enterprises achieve a closed-loop independent station full-link intelligent operation through intelligent tools such as data customer acquisition, intelligent customer service, growth engines, social media operations, and AI content creation platform MoliAI.
The newly unveiled Trade Detective at this cross-trade fair is the latest AI product developed by Focus Technology this year specifically for the conversion of foreign trade orders. It is committed to becoming a “sales champion” AI assistant for every foreign trade person.
The product focuses on “doing a good job in foreign trade”. In response to the three core pain points of low transaction efficiency, long product conversion links, and shallow business accumulation in foreign trade, Trade Tan has created three major intelligence bodies: business experts, operation experts, and training experts. It has three exclusive advantages of long memory capabilities, enterprise digital asset management, and foreign trade industry-specific knowledge systems, allowing AI to truly implement business practices and produce practical results.
On the procurement side, in order to improve the sourcing and decision-making efficiency of overseas buyers, Focus Technology will launch SourcingAI 1.0 in 2024 to help buyers accurately and quickly find the products they need in massive information.
In October 2025, SourcingAI 2.0 was upgraded to a “global procurement AI partner”, with the demand clarification model and full-process AI-assisted decision-making system as the core, redefining the entire process from intelligent analysis of procurement needs, accurate sourcing matching, supplier insight and decision-making to full fulfillment collaboration.
Data from the MIC International Station User Experience Center shows that after using SourcingAI 2.0, buyers’ overall purchasing efficiency can be increased by 35%.
In terms of organizational efficiency improvement and empowerment, Focus Technology also launched FocusWork, a localized AI Agent workbench.
This product supports core capabilities such as multi-model switching, natural language automation, multi-Agent division of labor, and local deployment, deeply integrating AI into real enterprise workflows.
“Ask Now” is an AI sales efficiency tool that provides in-depth services to more than a thousand professional B-side salespeople. Through the intelligent transformation of sales work models and large-scale efficiency improvements, it ultimately achieves exponential growth in sales process transformation capabilities.
In the keynote speech of this cross-trade forum, Lu Yi pointed out that the current foreign trade-related AI has entered the “practical deep water zone”, and the real challenge faced by enterprises is not “whether to use AI”, but “how to make AI really understand you.”
Lu Yi divided the evolution of AI applications into two stages: the AI Enabled stage – paid AI translation, writing development letters using large models, “the essence is still a human sea tactic, efficiency has improved but the ceiling is low”; the next stage is the AI Native stage – “people are commanders, agents are digital employees, 10 people produce the output of 100 people.”
He concluded: AI Agent is evolving from a “tool” to a “digital employee”. Whoever can take the lead in making good use of Agent capabilities will be able to master the secret of growth in the AI era.
“Real AI efficiency improvement is to take root in real business scenarios, fully absorb the company’s tacit knowledge, and reconstruct new processes. This is the key to the transformation of foreign trade companies in the AI era.” Lu Yi said.
As a local company that has been rooted in Jiangsu for 30 years, Focus Technology relies on its years of accumulated AI technology capabilities and deep industry experience in foreign trade to provide foreign trade companies in the Yangtze River Delta and even the country with a full-link intelligent upgrade path from customer acquisition to conversion, from operation to decision-making.
At the turning point of the times when “AI + foreign trade” moves from concept to practice, Focus Technology is helping China’s foreign trade achieve intelligent transformation through a closed loop of “from process efficiency improvement to business growth”.
