On the afternoon of June 11, 2026, a grand event focusing on the whole-house intelligent industry, the Whole-house Intelligent Industry Evolution Summit, was successfully held in the forum area of Hall 13.2 of the Guangzhou China Import and Export Fair Complex.
The summit was jointly organized by CSHIA Entrepreneurship Camp and Guangzhou Guangya Messe Frankfurt Co., Ltd., attracting the attention of many industry professionals.
At the summit, He Yibo, co-founder of Zhihejia, shared the theme “AI Era – How Intelligent Service Providers Build Core Competitiveness”.
He Yibo pointed out that the smart home industry is currently in a stage of rapid development, but many service providers generally encounter four major development pain points during their operations.
First of all, the brands in the industry are complicated, ecological barriers are high, and products have problems such as plagiarism of public versions and falsified parameters, which makes it difficult for service providers to select products.
Secondly, the customer acquisition channel is single, marketing costs remain high, and online operation capabilities are insufficient, further widening the customer acquisition gap.
Furthermore, the store experience is weak, the customized solutions are unprofessional, and low prices are heavily involved, resulting in low transaction efficiency.
Finally, in the project implementation phase, problems such as high labor costs, lack of unified standards for construction and commissioning, and lagging after-sales responses continue to plague major service providers, and industry development urgently needs to be solved.
However, the smart home industry is reaching a critical turning point.
Traditional industry giants have entered the industry one after another, accelerating market popularization and industry reshuffle, and the implementation of AI technology has set off a wave of industry-wide changes.
Relying on AI capabilities, smart homes realize interactive intelligence, smooth user experience, and simplified equipment debugging. They can also efficiently complete program design, product matching, scene presets, etc., significantly lowering the operational technical threshold.
The logic of market competition has also completely changed. The model of simply selling hardware products has gradually lost its competitiveness. The industry no longer competes on the price of single products, but instead tests the comprehensive service, scene creation and system integration capabilities of service providers. This has also redefined the core value of smart home service providers.
Facing new trends and existing problems in the industry, smart home service providers need to comprehensively transform and upgrade to build exclusive core competitiveness.
Specifically, we must first change our business thinking, from selling a single product to outputting overall solutions, focusing on space and scene creation.
Secondly, the store layout is optimized, with real-life experience as the core, the store circulation is reconstructed, and the traditional product display model is bid farewell.
At the same time, we standardize sales processes and communication skills, build customer trust with professional services, and abandon the extensive model of low-price competition.
In addition, the maintenance subscription system is implemented, the value of after-market services is deeply explored, and the after-sales and system upgrade services are improved with the help of the full ecological interconnection system.
At the same time as the summit, a whole-house intelligence “global evolution” summit forum was also successfully held. Invited industry guests shared their wonderful views on product innovation, channel implementation, traffic disruption, industry development and other dimensions.
Under the wave of the AI era, smart home service providers can only gain a firm foothold in the fierce market competition and achieve long-term and steady development by continuously improving their core competitiveness.
