Currently, the global home appliance industry is undergoing a profound intergenerational transition, and the intention-driven space has become the core direction of industry development.
The new generation of home appliances is gradually getting rid of the attributes of traditional passive tools and upgrading to home intelligence with autonomous perception, active service, and continuous evolution. The industry competition landscape is also undergoing a restructuring. Leading companies have stepped up their efforts to promote the accelerated transformation of the industry from “passive control” to “active service”.
This round of industrial upgrading takes AI deep empowerment as the core engine and relies on the technical base of device-cloud collaboration, whole-house interconnection, green health and robotization to promote the industry’s leap from “device responding to people” to “space understanding people”.
For a long time, the smart home industry has always been stuck in the stage of connection and passive control. Users need to drive equipment to operate through clear instructions. The relationship between people and home appliances has not yet broken through the master-slave model.
With the deep penetration of artificial intelligence technology, the intelligent form of home space is being redefined: home appliances are no longer isolated functional carriers, but smart units that can perceive the environment, understand intentions, make independent decisions, and provide collaborative services. Intent-driven space is the core of this change and has become the focus of the layout of all leading companies.
At present, various brands in the industry have accelerated their technological layout and product implementation, forming an industrial pattern of diversified competition and coordinated development.
Huawei Hongmeng Smart Home has launched a full-scenario product matrix to create a full-chain ecosystem of people, cars, and homes based on Hongmeng. Its upgraded Xiaoyi Butler 6.0 has deep semantic understanding capabilities and supports functions such as 3D azimuth lighting control and scene master. Users can use fuzzy descriptions to make the device respond accurately. At the same time, relying on the Hongmeng ecosystem, it has gathered 3200+ brands, 400+
category, promoting the implementation of smart experiences in all scenarios. In 2025, its market share in the domestic smart home furnishing market has reached 38.9%, demonstrating strong industry influence.
In addition, industry standards are also being improved at an accelerated pace. The “Smart Home Industry Standardization Work Roadmap” clearly proposes to strengthen AI safety specifications and highlight large model adaptation, laying a foundation for the standardized development of the intent-driven space, and promoting the industry from single product competition to ecological collaboration, and from technological innovation to scenario implementation.
From single intelligence to system intelligence, from passive execution to active prediction, the entire home appliance industry is moving towards a new stage of development that is user-centered and intention-driven, bringing a more natural, emotionless and thoughtful smart life experience to hundreds of millions of families.
On March 10, 2026, Midea’s whole-house smart strategy conference with the theme of “Wisdom and Beauty” was grandly held in Shanghai.
This conference is not only a milestone debut for Midea in the field of smart home, but also the release of major strategies and core technologies, setting a new benchmark for the industry to move from passive control to intention-driven space.
At the meeting, Midea officially launched the “Three Ones” core strategy for whole-house intelligence, and released the key technology base to support the implementation of the strategy – the self-evolving home intelligence MevoX, marking the official opening of a new era in the intent-driven space for the global smart home industry.
Zhao Lei, vice president of Midea Group and president of smart home business group, said at the press conference that true intelligence is to enable home spaces to have the ability to understand, perceive and actively serve people.
Based on this profound insight, MevoX, the self-evolving home intelligence created by Midea, has achieved key breakthroughs in high-order reasoning and continuous memory capabilities. It can accurately capture users’ deep intentions, continuously learn family member preferences, and achieve a leapfrog upgrade from command response to intention prediction, allowing families to upgrade from a collection of devices passively waiting for commands to an intelligent life form that can make independent decisions, self-optimize, and continuously evolve.
Relying on its profound technological accumulation and entire industry chain layout, Midea has built a solid foundation for the intention-driven space with its systematic capabilities.
Globally, Midea has connected more than 140 million smart home appliances to the Internet, completed the AI-based layout of more than 150 categories of home appliances, and built a global coverage and ubiquitous sensing network. Together with interactive portals such as the Meju App and smart central control screens, it forms a home intelligent sensing and connection center.
As the core carrier of the home AI brain, the MevoX intelligent body and the home intelligent navigation system MIA 1.0 work together to inject autonomous decision-making and global scheduling capabilities into the whole house intelligence. It is like equipping the home with an exclusive intelligent autonomous driving system to achieve unified management and optimal scheduling of the whole house equipment, making proactive and intelligent home management a reality.
At the same time, Midea adheres to the ecological concept of openness and win-win, breaks down the data barriers of all categories of home appliances internally, and achieves deep collaboration and data sharing between devices; externally, it actively leads the construction of industry standards, leading or participating in the formulation of more than 80 national standards and 43 international standards. It has also established in-depth interconnection cooperation with leading enterprises in the industry such as Huawei, vivo, BYD, and NIO to break cross-scenario ecological boundaries, promote intelligent interoperability in all scenarios of people, cars, and homes, and extend self-evolving intelligent capabilities to every detail of life.
With the support of its technology strategy, Midea transforms complex AI capabilities into accessible daily experiences, building an immersive smart life solution around “a small beauty managing the whole family, all categories of smart home appliances, and all-scenario active intelligence”.
The upgraded 3D digital human Xiaomei AI, empowered by the MevoX intelligent body, is no longer a simple voice assistant, but an AI home butler that can deeply understand users and intelligently manage families. It can accurately identify family members, understand complex long instructions, and automatically generate intelligent scenes based on user habits, allowing both the elderly and children to easily enjoy the convenience brought by technology.
In the four core life scenarios of air, water, food, and care, the system transforms into an invisible butler, providing full-dimensional proactive services, making “a little beauty, life more beautiful” from a brand proposition to a real beauty that can be perceived by hundreds of millions of families.
This press conference not only demonstrated Midea’s technical strength and industry leadership in the field of whole-house intelligence, but also pointed out a clear direction for the future development of the smart home industry.
Faced with the active layout of many competing products and the accelerated advancement of industry standardization, Midea takes the AI home brain as the core, relies on the full-category layout and open ecological advantages to promote the accelerated evolution of home appliances from passive tools to active service agents, and reconstruct the smart life paradigm with intention-driven space.
As a popularizer of whole-house intelligence, Midea is working with industry partners to jointly promote high-quality development of the industry and open a new chapter of smart life that understands you better, is more considerate, and is better for hundreds of millions of families around the world.
