At present, the “618” mid-year promotion has entered the sprint stage.
Enterprises from all over the country are seizing the cross-border consumption boom to prepare goods and ship goods, and various ports in the Guangzhou Customs District are ushering in the peak of cross-border e-commerce import and export supervision.
According to statistics, during the “618” promotion period (May 21 to June 17), Guangzhou Customs supervised a total of approximately 64.32 million cross-border e-commerce retail import and export lists, a year-on-year increase of 13.8%.
Among them, the cross-border e-commerce retail import list is about 6.17 million, and the main imported goods are health foods, cosmetics, bags, game consoles, etc.; the cross-border e-commerce retail export list is about 58.15 million, a year-on-year increase of 15.8%, and the main export commodities are clothing, plastic products, shoes, etc.
Nansha Comprehensive Bonded Zone: Same-day delivery in the core city of the Pearl River Delta
On the morning of June 18, container trucks were busy entering and exiting the Nansha Comprehensive Bonded Zone in Guangzhou. In the cross-border e-commerce warehouse, beauty and skin care products, maternal and child products and other products from all over the world were waiting for staff to sort and pack them. After being supervised and inspected by Nansha Customs under Guangzhou Customs, they were quickly transported to consumers across the country.
Nansha, Guangzhou is one of the first areas in the country to launch cross-border e-commerce business. It has formed an industrial cluster that brings together well-known cross-border e-commerce platforms such as Tmall Global, Douyin, and Vipshop. It gathers market entities in the entire industry chain such as platforms, warehousing, logistics, and payment to create a distinctive cross-border e-commerce “Nansha Model.”
“Today’s cross-border e-commerce consumer market is more rational and mature, and consumers pay more attention to quality supply and efficient services.” Xiang Jie, the customs manager of Guangzhou Pinhong Logistics Service Co., Ltd. introduced, “This year’s ‘618’ promotion, the expanded scope of national subsidies, and the platform’s AI technology support make shopping more convenient for consumers. After placing an order, consumers will ship directly from the local warehouse, and core cities in the Pearl River Delta can achieve same-day delivery. Consumer experience and purchase
There is almost no difference in domestic products.”
In order to ensure the customs clearance of cross-border e-commerce during the “618” promotion period, Nansha Customs conducted advance research on key cross-border e-commerce companies in the Nansha Comprehensive Bonded Zone, and organized e-commerce companies to submit promotion plans, pre-sale commodity lists, and customs clearance requirements in advance. The customs established a customs clearance team and a special emergency response team based on expected conditions, improved emergency response plans, and dynamically adjusted regulatory safeguards.
“In response to the prolonged period of the ‘618’ promotion, we have scientifically deployed human resources and paid close attention to the operational efficiency of document review, inspection, checkpoint inspection and release to ensure the customs clearance needs of the ‘618’ promotion.” Lin Mingyuan, chief of the Nansha Customs Free Trade Zone and Special Area Development Section, said, “We have also assigned dedicated
Dedicated posts guide companies to declare compliance, optimize customs clearance processes, and support companies in carrying out in-warehouse pre-sorting and pre-packaging, so that packages can be quickly shipped out of warehouses after consumers place orders.
“According to statistics, during the “618” promotion period, Nansha Customs supervised a total of 4.388 million cross-border e-commerce import lists, with the highest peak in a single day reaching 209,000.
Baiyun Airport Cross-border E-commerce Direct Purchase: Improving the Speed of Cross-Border Logistics Customs
On the evening of June 17, in the cross-border e-commerce direct purchase import supervision warehouse at Guangzhou Baiyun Airport, each cross-border e-commerce package was running quickly on the sorting line. Through the X-ray machine, CT machine and other equipment embedded in the sorting line, customs officers compared the package transit images and cargo declaration information on the same screen in the background.
After customs supervision and inspection, batches of small packages containing clothing, shoes, bags, skin care products and other commodities were delivered to consumers across the country.
As an important international aviation hub in the Guangdong-Hong Kong-Macao Greater Bay Area, Guangzhou Baiyun Airport Port has attracted a large number of leading cross-border e-commerce companies to settle in.
During the “618” promotion period, about 30,000 cross-border e-commerce goods were imported through the Guangzhou Baiyun Airport port every day, an increase of about 6.7% compared to usual times.
“In response to the peak of cross-border e-commerce import supervision during the ‘618’ promotion, we launched 5 sorting lines and carried out operations 24 hours a day, reaching the peak on June 18.” Zeng Guobin, manager of Guangzhou COSCO Shipping E-commerce Supply Chain Management Co., Ltd. introduced.
In order to ensure the smooth customs clearance of cross-border e-commerce commodities, the Guangzhou Baiyun Airport Customs affiliated with Guangzhou Customs visited cross-border e-commerce companies in the customs area in advance, and established contingency plans in advance based on the company’s customs clearance plan. In view of the tests that may be caused by equipment full load, logistics congestion, etc. during the customs clearance peak, it actively exerts the role of the dynamic forecasting mechanism of customs enterprises and closely cooperates with them.
At the same time, we will deepen the application of technologies such as intelligent plan review and same-screen comparison to improve the speed of cross-border logistics customs clearance.
During the “618” promotion period, Guangzhou Baiyun Airport Customs supervised a total of 992,000 cross-border e-commerce import lists.
Huadu District Port Vehicle Inspection Station: Reverse overseas shopping continues to heat up
While the “618” promotion has driven cross-border e-commerce to usher in an import peak, overseas consumers are increasingly enthusiastic about shopping, and reverse overseas shopping continues to heat up.
On June 16, a container truck loaded with more than 2,200 cross-border e-commerce parcels slowly drove into the Huadu District Port Vehicle Inspection Field. Under the supervision of on-site customs officers at Huadu Customs, a subsidiary of Guangzhou Customs, the parcels containing clips, wallets and other goods were successfully shipped to the UK, Hong Kong, China and other markets.
“The annual ‘618’ promotion is an opportunity for us to develop overseas customers and rush overseas orders. Combining overseas market preferences and current seasonal characteristics, we increase stocking in advance, focusing on stocking hot products such as summer outdoor equipment, daily necessities, and trendy accessories.
We will try our best to meet the diversified shopping needs of overseas consumers and fully embrace this big promotion boom.” Yu Fenglin, customs manager of Guangzhou Hong Kong International Freight Forwarding Co., Ltd. said that since the “618” big promotion, the company has exported more than 5.1 million yuan of cross-border e-commerce products.
In order to ensure the efficient customs clearance of cross-border e-commerce export goods during the “618” period, Huadu Customs understands the company’s declaration plan and estimated business volume in advance, tailors customs clearance and emergency response plans for large-scale promotions, and ensures that goods “arrive on the same day and are inspected and released on the same day.”
At the same time, the “land-to-air” safe smart lock application is promoted. The arrival of the cross-border e-commerce export manifest will automatically trigger the verification of the transfer order, and the electronic lock will be automatically unlocked. Cross-border e-commerce goods can be transferred from Huadu to Hubei Ezhou Airport and Guangzhou Baiyun Airport to achieve “senseless customs clearance”, and the customs clearance time is reduced by 20%.
During this year’s “618” promotion, Huadu Customs supervised more than 100,000 cross-border e-commerce retail exports.
It is reported that since the “618” promotion, the cross-border e-commerce export volume of Foshan Comprehensive Bonded Zone has also increased significantly.
After completing customs clearance procedures in the Foshan Comprehensive Bonded Zone, various commodities such as clothing, small household appliances, and 3C digital products are quickly cleared through the Zhuhai Highway Port of the Hong Kong-Zhuhai-Macao Bridge and sent to the two major regional markets of Hong Kong, China, and Macau, China. Some commodities are also transited through the Hong Kong International Airport and flown to the world, covering core trade areas such as North America, Europe, and Asia.
“Cross-border e-commerce exports are directly facing consumers around the world, and behind every small package is a shopping expectation. Appointment for customs clearance allows packages to be handled immediately upon arrival and cleared quickly. Overseas consumers can receive their favorite ‘Made in China’ products in just a few days. This timeliness is the confidence of our promise to customers.” Zhang Xiaoyu, general manager of Guangdong Hong Kong-Zhuhai-Macao Investment Management Co., Ltd. introduced.
In order to help the manufacturing industry in the Greater Bay Area press the “fast forward button” when going global, Foshan Customs, a subsidiary of Guangzhou Customs, implements scheduled customs clearance, guiding companies to declare in advance and make appointments for inspections. The customs reasonably allocates supervisory manpower according to the company’s shipping plan, giving priority to ensuring that cross-border e-commerce goods can be processed as soon as they arrive.
At the same time, supervision services are forwarded to the enterprise’s shipping end, and enterprises can flexibly arrange shipments according to overseas orders, further reducing transportation costs and time costs.
According to statistics, during this year’s “618” promotion, Foshan Customs supervised a total of 1.115 million cross-border e-commerce import and export lists.
