At The Tire Cologne, Germany, held from June 9 to 11, Qingdao organized 31 tire companies including Sailun, Senqilin, Taikaiying, and Double Star to make a collective appearance. This move demonstrated the strong strength of Qingdao’s tire industry.
The exhibition area is nearly 700 square meters, and many “Qingdao premium products” have demonstrated excellent quality and innovative strength in the fields of passenger tires, engineering tires, and truck tires.
During the exhibition, we contacted more than 1,500 buyers from Germany, Spain, Poland, Romania, the Netherlands, Belgium, the United States, Canada, Saudi Arabia, the United Arab Emirates, Israel and other countries, and finally reached an intended transaction of 153 million yuan, a remarkable achievement.
As the top event in the global tire industry, the Cologne International Tire Show in Germany has constant highlights.
The first ‘service gallery’ was set up to showcase five major solutions. This move pushed retailers to shift from ‘selling products’ to ‘selling services’ and brought new ideas to the development of the industry.
Focusing on recycling and new materials, the entire life cycle from raw materials to recycling is demonstrated through the innovation laboratory, and a new materials and production area highlights key technologies such as sustainable materials, AI-driven production and 3D printing, reflecting the cutting-edge development direction of the industry.
In addition, the RFID ecosystem space has been set up to demonstrate the full traceability technology of tires from manufacturing to retreading through radio frequency identification, further improving the transparency and management efficiency of the industry.
‘Qingdao Excellent Products’ achieved remarkable results at this exhibition.
Qingdao’s leading companies such as Sailun, Senqilin, and Double Star made a shocking appearance in the form of special decorations.
Sailun’s ‘liquid gold’ technology has attracted the attention of German logistics giant DBSchenker. The demonstration of this technology has allowed the world to see the strength of Qingdao tire companies in technological innovation.
Sentury’s new energy vehicle tires and racing tires have attracted large Spanish distributor Grupo Andrés and European Tire Distributors (ETD) wholesale importer, demonstrating the appeal of its products in the international market.
Doublestar’s ‘fully run-proof’ tires have attracted great attention from large wholesalers such as InterSprint and Bohnenkamp, and it has expanded into the African market for the first time, taking an important step for the company’s overseas market expansion.
Since this year, the Qingdao Municipal Commerce Bureau has strengthened exhibition organization and external liaison, timely contacted well-known domestic and foreign exhibition organizers and business associations, and guided exhibitors to participate in the exhibition efficiently throughout the process.
Through professional means such as overall image upgrade and precise business matching, we can effectively help companies grab orders, expand markets, and achieve high-quality “going overseas.”
The outstanding performance of Qingdao tire companies at the Cologne International Tire Show in Germany not only brought new development opportunities to the companies themselves, but also enhanced the visibility and influence of “Qingdao Premium” in the global market.
