On March 19, 2026, a high-profile industry event – the 2026 Traffic Influence Conference and Smart Home New Year Ceremony with the theme of “Gathering Momentum and New Growth” was successfully held in Hangzhou.
This conference focused on the field of smart home and attracted the attention of many people in the industry.
The editor-in-chief of Smart Toutiao delivered a speech on the theme of “Working with brands, channels and traffic experts to achieve value symbiosis” at the conference.
In the current era of global traffic, local traffic has become a key battleground for competition in the smart home industry.
Efficient local traffic acquisition and conversion capabilities have become the core elements for enterprises to win in market competition.
At the same time, the smart home industry has not only ushered in multiple opportunities such as consumption upgrades, policy promotion, and technological maturity, but also faces development challenges such as insufficient user awareness, homogeneous market competition, and difficulty in service standardization.
The speech clearly pointed out that content is king, tool empowerment, trust establishment, and global linkage are the four core elements for smart home service providers to achieve local traffic growth.
Enterprises need to continue to output localized high-quality content and create personal IP to attract the attention of local users.
At the same time, we must make good use of tools such as live broadcasts, short videos, and local visitors to build a closed transaction loop and improve traffic conversion efficiency.
Building user trust through professional services and real cases is also a crucial link.
In addition, only by opening up public and private domain traffic pools and achieving efficient transformation can we stand out in the fierce market competition.
The conference also shared practical paths for breaking traffic, and different channels have their own operational priorities.
Successful cases such as “Smart Home Expert” have verified the value of vertical content creation. The professional characters and rich content they created have gained considerable traffic and customer investment conversion.
These cases provide valuable reference experience for smart home companies.
This conference fully demonstrated Smart Toutiao’s full media layout and industry empowerment capabilities in the smart home field.
The multi-dimensional new media matrix it has built has won multiple industry certifications and will produce a massive amount of high-quality original content in 2025 and achieve ultra-high exposure.
At the same time, CSHIA Entrepreneurship Camp has continued to deeply explore the regional market for many years, and has built a communication and growth platform for the industry through city summits, study tours, exchanges, professional training and other forms.
The new global customer acquisition growth plan released on the spot will continue to empower the industry from dimensions such as precise customer acquisition and scientific sales, and work with brands, channels and traffic experts to achieve value symbiosis, and promote the smart home industry to usher in new growth breakthroughs in 2026.
At the same time as the conference, the REX|Chuangming Night Smart Home New Year Opening Ceremony Guest Dinner, Breaking the Cocoon·Fusion-Whole House Intelligent Industry Integration Private Board Meeting, CSHIA Entrepreneurship Camp｜Global Customer Acquisition New Growth Plan Launching Ceremony, and the “Smart Home Traffic Creator Summit Forum” and other exciting industry events were also successfully held.
These activities provide a platform for communication and cooperation for practitioners in the smart home industry and promote the development and progress of the industry.
