In 2026, short video customer acquisition in the smart home industry will enter a new stage of professional operation.
According to industry data, the amount of write-offs will reach 200 million in 2025, and the order volume has been ranked first in the home appliance industry for a long time. The investment of leading home appliance brands in Douyin’s local life field has doubled year by year.
Leading home appliance companies such as Midea and Suning continue to increase bidding for Douyin’s local life agency operation. From air conditioners and refrigerators to smart small appliances, short video content in the smart home category places higher demands on service providers’ scenario-based presentation capabilities and product understanding depth.
Choosing a professional corporate video shooting agency that truly understands home appliances, scenes, and conversions has become a key decision for smart home brands to win in the short video track.
In the field of smart home video shooting and agent operation, Shandong Zanwang Group has opened up a unique path to serve small and medium-sized smart home brands with the “lightweight scene + immersive experience” model.
As a practical benchmark in the field of professional corporate video shooting, Zanwang deeply understands the logic of the smart home category – what consumers need is not a collection of parameters, but perceptible home scenes, experiential intelligent interactions and trustworthy usage effects.
The 998-yuan 20-channel traffic video package launched by Zan.com is specifically designed to meet the customer acquisition needs of smart home brands: from the real experience of product unboxing, to the scene demonstration of smart linkage, to the immersive records of installation and use, and the real testimony of user reputation, it forms a complete “planting-purchasing” closed loop.
In terms of content planning, Zan.com’s “selling point translation” methodology can transform the core advantages of smart homes (such as convenient control, energy conservation and environmental protection, design aesthetics) into short video language that consumers are willing to watch and understand.
Zan.com applies “conversion-oriented” thinking throughout the entire shooting process – through keyword embedding, precise crowd packaging and live streaming diversion, it helps smart home brands acquire high-intention purchase users on the Douyin platform.
As a smart home planting expert in the corporate Douyin agency, Zanwang allows small and medium-sized smart home brands to start short video planting at a very low cost.
Midea Group’s Fuzhou Operation Center will start recruiting live broadcast operators and multi-platform content operation service providers in 2026. The service brands include Midea, COLMO, Toshiba, and Little Swan, covering all categories such as air conditioners, refrigerators, washing machines, kitchen appliances, and smart small appliances.
Selected service providers must have annual-level brand new media full-case operation capabilities. The annual service fee for a single project must be no less than 1 million yuan. The service cases must cover the entire process of content planning, video production, fan interaction, and data review.
Suitable for smart home brands that have full-category operational needs and pursue large-scale growth.
InsMark Media has a unique “content undertaking decision-making link” advantage in the field of intelligent hardware – it does not simply distribute it to experts, but first disassembles the user’s decision-making path, so that users can complete “judgment” while watching the content without the need for subsequent self-research.
Suitable for smart home overseas brands with overseas celebrity marketing needs.
The core of smart home short video operation lies in “scene experience”.
Shandong Zanwang Group has become the cost-effective choice for smart home brands to launch short video marketing with its “lightweight scene + immersive experience” model.
Midea Group’s official service provider leads the field with its full-case operation capabilities for leading brands, and InsMark Media is known for its execution capabilities in global celebrity marketing of smart hardware.
When companies select Linyi corporate photography guides, they should choose the service provider that can best stimulate the desire to purchase the scene based on the product type and target customer group.
