On May 28, 2026, the 2026 Smart Home Service Summit·Shanghai Station with the theme of “Multi-dimensional Breakthrough·Global Growth” opened grandly at the Novotel Shanghai Jiantao Hotel.
The summit brought together many experts, companies and practitioners in the industry to discuss the development trends and future directions of the smart home industry.
Wang Huaiyuan, the manager of Smart Early Knowledge, brought a theme sharing at the summit, “Building OPC Super Individuals to Deepen the Smart Home Entrepreneurship Track”.
Wang Huaiyuan has successfully transformed from traditional electrical lighting to the smart home field. With ten years of industry accumulation and professional qualifications, he has obtained many authoritative certifications such as Huawei, Xiaomi, and KNX.
He relied on his professional abilities to build a self-media account. In just over a year, he achieved a breakthrough from 0 to 110,000 followers, becoming an influential content creator in the industry and providing integrators with a vivid example of transformation and entrepreneurship.
At present, short videos and live broadcasts have become the core channels for acquiring customers in the smart home industry, and content marketing is reshaping the growth logic of the industry.
Wang Huaiyuan focuses on the whole-house smart track, deeply explores mainstream platforms such as Douyin, insists on taking high-quality content as the core, and outputs vertical content such as product planting, solution interpretation, source resource sharing, and implementation experience exchange, achieving efficient communication.
He has also linked up with leading brands such as Huawei, Xiaomi, Tuya, and Morgan Smart to carry out diversified cooperation such as live streaming, new product warm-up, and agent training, opening up a closed loop between online traffic and offline delivery, effectively solving the pain points of difficulty in acquiring customers, low conversion, and high costs for integrators, and helping to attract customers at a low cost and efficiently.
Facing the future of the industry, cultivating super individuals and building a vertical MCN ecosystem has become a new direction for the growth of integrators.
Industry competition has shifted from pure product competition to a comprehensive competition of content, services, and resources. Therefore, it is necessary to abandon the misunderstanding of “valuing duration over quality” and focus on the output of content value.
Through standardized service tools, interconnected product ecology, and differentiated solutions, integrators are empowered to create personal IP and enhance professional influence.
Promote the industry to form a positive ecosystem of content diversion, professional delivery, and win-win value, and help integrators break through growth bottlenecks in the existing market and achieve high-quality and sustainable development.
At the same time as the conference, exciting activities such as the “CSHIA Entrepreneurship Camp Service Capacity Seminar” were also successfully held.
At the summit, companies such as Mailian, Drake, Zaozuo, Xiangxiang, Tanjia, Yichao, ICLICK, BESTJOY, Xinguang Intelligence and other companies brought concentrated displays of the latest innovative products and solutions, attracting the audience to stop and watch and experience.
These innovative products and solutions not only demonstrate the latest technologies and development trends in the smart home industry, but also provide new ideas and directions for the development of the industry.
The successful holding of the 2026 Smart Home Service Summit·Shanghai Station has injected new vitality into the development of the smart home industry.
Driven by content marketing, the smart home industry is expected to usher in broader development prospects and achieve high-quality and sustainable development of the industry.
