The end of March and the beginning of April are the periods when home furnishing industry exhibitions are held intensively, and are known as the “gold three, silver four” of the exhibition season.
Well-known industry exhibitions such as the 57th China (Guangzhou) International Furniture Expo, the 15th Guangzhou Customized Home Furnishing Exhibition and Light and High-end Customized Exhibition, the 55th International Famous Furniture (Dongguan) Exhibition, and the 18th Suzhou Smart Home Expo are all held during this period.
Although the home furnishing industry has been in a downturn in recent years and the market situation is grim, this year’s home furnishing exhibition season highlights new opportunities in the market, blows new trends in the industry, and injects confidence in the future development of the industry with the hot flow of people at the exhibition.
In terms of building an industrial chain with “good houses” as the core, the 15th Guangzhou Customized Home Exhibition and Light and High-end Customized Exhibition is based on “customization +
With the theme of “Good House”, it focuses on the implementation of the Ministry of Housing and Urban-Rural Development’s “Good House” standard in living spaces, presenting multi-dimensional hot topics such as “Good House”, light and high-end customization, old renovation, and renovation, striving to build a whole industry chain with “Good House” as the core, leading enterprises to seize the direction of industry transformation and growth opportunities.
The exhibition showcases whole-house customization, high-end customization, panels/door panels, whole-house hardware, decorative materials, machinery, doors and windows, lighting, paint, smart home/home appliances, furniture soft decoration and other full ecological chain products, with a large number of big names and a strong lineup.
Customized brands such as Sophia, Zhibang Home Furnishing, Gold Medal Home Furnishing, Holike, Piano’s e-sports brand Ran Ke, and Nanyang Dick appeared on the scene, with diverse styles colliding and blending, fully demonstrating the core strength and trend of the industry.
The 55th International Famous Furniture (Dongguan) Exhibition also focused on the industrial chain. Dongguan, Guangdong, where Famous Furniture is located, is based on manufacturing and supply chains. It has the advantages of globalization. Famous Furniture transformed these advantages into tradable commercial value at the exhibition site.
In the Global Home Living Room (International Foreign Trade Pavilion) of the Famous Furniture Fair, many well-known foreign trade brands are gathered to realize “doing global business at your doorstep”.
With the unique and efficient model of “exhibition in front and factory in back”, we link to a network of 10,000+ overseas large buyers to truly realize the super platform vision of “chain global and sell globally”.
Relying on the furniture industry cluster and the entire supply chain ecology, the Famous Furniture Fair gathers global high-quality material resources and provides one-stop material selection solutions, becoming a “super empowerment platform” that leverages industrial development and a “professional procurement + technological innovation” highland that deeply cultivates the core furniture supply chain.
Renovation of old houses is one of the market opportunities that is booming during this year’s exhibition season. The demand for renovation of China’s huge stock of houses has exploded, and exhibitors at various exhibitions have accelerated their efforts to seize the market and innovated their models and strategies.
The 15th Guangzhou Customized Home Furnishing Exhibition and Light and High-end Customized Exhibition’s nearly 3,000 square meters “Old Renovation Demonstration Exhibition Area” is one of the most strategically interesting sections of the exhibition.
Renovated brands and supply chain brands such as ConvenientFeng, Lixiangjia, Quick Bus, Zhai Xiaoxin, Zhai Zhizao, Meipai Home Furnishing, Jiumu, Qingzhou Optoelectronics, and Bardes are all on display.
Zhai Xiaoxin uses “prefabricated quick-installation kitchen and bathroom +”
“Replicable community store model”, this year plans to expand rapidly through exhibition investment; Jomoo uses “technical bathroom” to enter the renovated bathroom space scene; Jinyiniao, Lebaihui, Midea, and Tongxing use stainless steel cabinets and all-aluminum customization to meet the moisture-proof and durable needs of renovated products; Meipai Mercure relies on Xinjincheng Ceramics to empower its implementation with material advantages… Various renovated models show their magic, and new products and services that accurately meet the needs of renovated products are also emerging rapidly.
In addition, during the exhibition, activities such as the Pan-Home Furnishing Renovation Innovation Conference and the Renovation Brand Press Conference were held in turn, focusing on core topics such as remodeling trends, customer acquisition, delivery, supply chain integration, and service standardization. Leading brands and pioneer companies gathered together to gather different models and practical experience in the remodeling track.
Ageing and intelligence have become a new market track that has attracted widespread attention.
Aging-friendly home furnishings are one of the new trends in the industry highlighted at major exhibitions this year, and have attracted widespread attention from exhibitors and visitors.
During the 15th Guangzhou Customized Home Furnishing Exhibition and Light and High-end Customized Exhibition, the “Smart Aging-friendly + Bureau Renovation Home Ecological Pavilion” jointly built by the Intelligent Aging-friendly Home Working Committee of China Aging Industry Association and DRD Design Research Institute made a high-profile appearance and became one of the most popular venues at the exhibition.
The eco-pavilion deeply responds to the needs of an aging society, takes intelligent technology and humanized design as its core, and is committed to reshaping the living dignity and quality of life of the elderly.
Bian Yuechun, the specially invited curator of the Ecological Pavilion, is the founder of China’s organizing and storage industry. He and his team have 16 years of experience in cultivating 100,000 + Chinese families. They integrate professional storage wisdom into the design of elderly-friendly spaces, and create a safe and convenient living experience for the elderly in an orderly manner by optimizing life activities and access habits.
At the 18th Suzhou Smart Home Expo, 4D smart massage chairs, air conditioners, refrigerators, washing and drying machines that adjust the angle according to body shape, exoskeleton robots suitable for sports scenes and home life scenes of the elderly, and intelligent control systems that link whole-house scenes attracted many viewers to watch and experience it firsthand.
It is understood that the expo, with the theme of “AI Empowering Smart Life”, will fully promote the industry to accelerate towards the new track of “artificial intelligence + home”, allowing the traditional home industry to shift from “selling furniture” to “creating new life”.
The “Gold, Three, Silver and Four” exhibition season brings to the industry not only new market opportunities and new trends in the industry, but also the hot new product releases and high visitor flow in the exhibition hall, allowing exhibitors and practitioners to find confidence in future development.
Data shows that the 15th Guangzhou Customized Home Furnishing Exhibition and Light and High-end Customized Exhibition attracted 350,000 professional visitors from around the world; the 55th International Famous Furniture (Dongguan) Exhibition used the unique and efficient model of “exhibition in front and factory in back”, linking 10,000 +
Network of large overseas buyers; the 57th China (Guangzhou) International Furniture Fair was held in two phases. A total of 90 exhibition halls were used in the two phases, with an exhibition scale of 850,000 square meters and more than 5,100 exhibiting brands, including 1,582 new exhibiting brands, accounting for 31.8%. All three data reached record highs.
The 57th China (Guangzhou) International Furniture Fair has become the launch site for new products, with more than 87% of exhibitors releasing new products.
Among them, the equipment and ingredients exhibition area debuted 24 strategic new products, integrating intelligent manufacturing technologies such as AI intelligence, unmanned chemical plants, and flexible production; a number of international classic designs in the office and commercial exhibition area made their debut in China.
Industry leading companies are also focusing on releasing new products and new technologies during this exhibition season.
Sophia held the world premiere and investment conference of the “Home Aesthetics Museum”, using a cooperation model of light assets, high empowerment, and strong returns to create a new wealth creation track for the industry. With the complete completion of the trinity of “basic installation + customization + home products”, it will fill the gap in industry services and consumer demand, and lead the home furnishing industry into a new era of full project delivery.
Zhibang Home Furnishing has launched a new strategy to become a “new lifestyle leader”. Its VR cloud exhibition hall and smart space debuted for the first time, showing an “unbounded” living experience.
Gold Medal Home Furnishing showcased a new series of oriental aesthetics products, and proposed three core themes of “tailor-made, scientific storage, and lifestyle” to lay out the track for the renovation of old houses.
Holike released a two-wheel drive strategy of “high-end customization + AI smart home”, and its subsidiary Hemi Technology launched new smart products covering seven major scenarios in the whole house.
Mag’s 6 major product systems cover the complete chain from hard decoration to soft decoration, using a unified design language to ensure spatial aesthetic coordination and match different apartment types and living scenarios.
The 2026 home furnishing exhibition season will inject stronger confidence into future development with the hot visitor flow at the exhibition site, new market opportunities, and new trends in the industry.
