In the past week, many important events have occurred in the field of cross-border e-commerce.
In terms of platform trends, Amazon has made frequent moves.
The charging model for the Prime Member Day Sale has been changed from a fixed fee to “prepayment + commission”. The US site prepays US$100 plus 1.5%, with a sales cap of US$5,000. Different sites have different rates.
Starting from April 17, FBA delivery fees for North American sites will be subject to a 3.5% surcharge, and European sites will be subject to a 1.5% surcharge.
In addition, Amazon Europe has upgraded its KYC audit to check legal person information. If the verification is not completed within 60 days, the store will be closed and funds frozen.
Amazon’s cloud computing facility in Bahrain was once again attacked by Iran, after service interruptions due to conflicts in the Middle East.
TikTok Shop also performed well.
Monthly active users in Europe and Japan have exceeded 200 million, cross-border POP merchants have grown sevenfold annually, and the Japanese market is developing faster than expected.
New York City also lifted the ban on the use of TikTok on government equipment and broadened communication channels with the public.
In terms of other platforms, SHEIN will restrict the self-delivery function of merchants in the United States in mid-to-early April, only support the “online ordering” model for contract fulfillment, and strengthen the assessment and optimization of merchants’ self-fulfillment.
US pet e-commerce platform Chewy’s net sales will reach US$12.6 billion in fiscal year 2025, demonstrating the potential of the pet market.
eBay is launching smart search in Toronto to accelerate its AI e-commerce layout.
Russian e-commerce platform Ozon has entered the Turkmenistan market, and German e-commerce OTTO has a GMV of 7.5 billion euros in the 2025/26 fiscal year.
In the business circle, Greenlink Technology’s NAS business will surge by 213% in 2025, and its net profit will surge by 52%. The smart storage business has become a new growth pole.
Company Nine’s revenue and profits have both surged, and its service robot business is rapidly expanding overseas.
Yadi’s profits will surge by 128.8% in 2025, and its international expansion will focus on Southeast Asia.
Zibuyu’s revenue in 2025 will be 4.66 billion yuan, a year-on-year increase of 40.2%. The performance growth will benefit from the expansion of overseas market demand, deepening of multi-platform operations and optimization of supply chain efficiency.
In terms of cross-border logistics, DHL has completed the upgrade of its European hub and integrated artificial intelligence sorting systems, resulting in a 12% year-on-year increase in parcel throughput and an accuracy rate of 99.5%. It plans to have 60% of its fleet be electric or hydrogen powered in 2026.
However, under the impact of the Iran war, fast fashion e-commerce is facing cost pressure. Sea freight prices from Shanghai to Rotterdam have increased by 20%, air freight prices from Southeast Asia to Europe have increased by 25%, and rising crude oil has pushed up the cost of clothing raw materials by more than 25%.
In terms of policies and data, Ningbo Customs implemented the split-order model for cross-border e-commerce retail exports, which solved the pain points of small, medium and micro cross-border e-commerce companies.
Last year, South Korea’s online shopping transaction volume reached a record high, and the European Union reached the largest tariff reform agreement in history. It increased taxes and forced importers to configure European codes.
The US pet industry is expected to rise to US$165 billion in 2026, and Adobe predicts that US Easter consumption in 2026 is expected to reach US$24.9 billion.
In general, while the cross-border e-commerce market is developing rapidly, it is also facing many challenges and changes. Enterprises need to adjust their strategies in a timely manner to adapt to the dynamic development of the market.
