On the morning of June 16, the 2026 China (Guangdong)-RCEP Member Countries Cross-Border E-commerce Exchange Event and the China (Guangzhou) Cross-Border E-commerce Trade Fair Launching Ceremony were held grandly in Guangzhou. This event kicked off the annual cross-border e-commerce industry show from the 16th to the 18th.
The event brought together important forces from all parties, including relevant persons in charge from the Guangdong Provincial Department of Commerce, the Foreign Trade Department of the Ministry of Commerce, the Special Commissioner’s Office of the Ministry of Commerce in Guangzhou, representatives of the consulates of Australia, South Korea, Cambodia and other RCEP member states in Guangzhou, as well as leaders and guests from commercial authorities in Jiangxi Province, Inner Mongolia Autonomous Region and other places, as well as industry associations, cross-border e-commerce companies and dozens of media.
With the theme of “New Momentum for Foreign Trade·New Digital Future”, this cross-border trade fair links multiple resources and smoothes internal and external circulation.
More than 50 cross-border e-commerce platform companies, nearly 40 industrial zones across the country, more than 200 cross-border e-commerce service providers and more than 1,000 supply chain companies gathered in Pazhou, presenting a full industry chain cross-border e-commerce industry event of over 50,000 square meters.
The exhibition will last for three days, and more than 30 forums, live broadcasts and precision procurement matchmaking sessions will be held during the same period, providing enterprises with cutting-edge practical strategies and cognitive upgrade channels, and comprehensively improving their overseas capabilities.
Yao Lin, deputy director of the Guangdong Provincial Department of Commerce, pointed out at the event that Guangdong is focusing on the “five-foreign linkage” combination of foreign trade, foreign investment, outsourcing, foreign economics, and foreign intelligence, actively expanding cross-border e-commerce cooperation with countries around the world, especially RCEP member states, and solidly promoting high-level opening up to the outside world and achieving positive results.
Guangdong Province’s cross-border e-commerce import and export scale has jumped from 11.3 billion yuan in 2015 to 623 billion yuan in 2025, expanding 55 times in 10 years, with an average annual growth of 49.3%, accounting for more than 1/3 of the country, and ranking first in the country in scale.
Currently, Guangdong is giving full play to its advantages as a major foreign trade, manufacturing and innovation province to accelerate the development of “cross-border e-commerce +
“Industrial Belt” model, we will continue to work hard to improve quality, strengthen brands, and extend the industrial chain, strive to cultivate more trillion-yuan export industry clusters, create more “Cantonese brands” that are loud and popular, and provide a more solid industrial foundation for the development of cross-border e-commerce.
Guangdong will make greater efforts to support the development of cross-border e-commerce and bring more development opportunities to global cross-border e-commerce companies.
Liang Haofei, deputy director of the China Foreign Trade Center, said that cross-border e-commerce, as an important component of digital trade, has effectively strengthened international exchanges, responded to changes in global trade with open innovation, and boosted world economic development with win-win cooperation.
The cross-trade fair has been successfully held for five times. It is an important step for the China Foreign Trade Center to implement the requirements of the Ministry of Commerce to promote the construction of a trade power and build a “1 + N” exhibition brand matrix around the three pillars of goods trade, service trade, and digital trade.
It is worth mentioning that many indicators of this year’s cross-trade fair exceeded those of the previous one. The exhibition scale, exhibitors, and booths increased by 24.6%, 8.7%, and 15.7% respectively; the number of participating e-commerce platforms exceeded 50 for the first time, an increase of 21.4%, achieving full coverage of the global mainstream market.
The cross-trade fair strives to build a full industry chain and full ecological foreign trade product selection platform, industry docking platform and transformation and upgrading platform, expand diversified export channels, cultivate new momentum for foreign trade development, and serve the innovative development of foreign trade.
