In the context of the profound evolution of the global trade pattern and the accelerated integration of domestic and foreign trade, Chinese companies are accelerating from “single-point overseas expansion” to “systematic overseas expansion.”
On March 26, the first stop of the “2026 BigBuy Global Procurement Investment Promotion and Press Conference-China Station” came to a successful conclusion at the Phoenix Terrace of Tangshan International Convention and Exhibition Center in Hebei Province.
With “links, empowerment, and win-win” as the core, this conference brings together government leaders, industry experts, industry business associations, cross-border enterprise representatives and other guests from all walks of life to build a precise docking bridge between domestic production capacity and global procurement, marking a new stage of BigBuy’s strategic layout to help “Made in China” go overseas and deeply explore the Chinese market.
As a well-known B2B cross-border distribution platform in Europe, BigBuy has grown into a cross-border e-commerce giant with more than 3 million B-side registered member users covering Europe, South America, Africa and other countries and regions since its establishment in 2011. It has built a full-chain service system integrating technology, logistics and operations.
The conference’s landing in Tangshan is not only a high recognition of the strong manufacturing base in North China, but also a key layout for the platform to open up domestic supply chains and overseas market channels.
The comprehensive launch of the China strategy marks that the platform is accelerating the promotion of cross-border trade from single procurement to a new ecological model of long-term supply chain collaboration.
Facing the current more refined international competition, future overseas expansion will further test the stability of the supply chain and the integrity of the ecosystem.
The core of the platform strategy is to use a global perspective to reconstruct the link between “Made in China” and the international market, and help local high-quality production capacity be deeply integrated into the global distribution system.
Faced with intensifying competition and compliance requirements in the cross-border e-commerce industry, how does BigBuy continue to improve the full-chain service ecosystem?
Ren Zhe, Chairman of BIGBUY China, said: “The platform relies on its self-built 60,000-square-meter automated warehousing center and multi-country and regional warehousing layout to achieve 24-hour coverage across Europe.
48-hour fast delivery; real-time synchronization of inventory, orders and logistics through the IT system, opening up visual management of the entire supply chain; establishing a professional foreign trade academy team to provide online and offline integrated overseas training, covering full-process scenarios such as compliance operations, cross-border marketing, and customer management.
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The top-level design of the Hebei Provincial Party Committee on “Hebei Goods Going Overseas” and “Integration of Domestic and Foreign Trade” provides the most powerful policy guidance and strategic direction for BigBuy’s business in China.
By fully introducing the international business resources of the BigBuy platform, we will open up a stable and efficient fast lane for overseas direct procurement for local enterprises, and comprehensively promote the leap forward of the “industrial belt + cross-border e-commerce platform” overseas model.
In order to effectively provide the underlying guarantee for trade, Sun Xiaobo, general manager of BIGBUY China, demonstrated a collaborative overseas system of “cloud digital dual core, physical industry dual engine” at the conference, focusing on launching a system covering characteristic industry cluster operations, international logistics
The comprehensive service system of streaming customs declaration system, data element operation, compliance certification and diversified cross-border payment not only builds a three-dimensional trade channel that integrates online and offline, but also provides full-link, multi-dimensional comprehensive services for enterprises to export their products overseas. It also consolidates the underlying guarantee of trade and provides solid support for global business.
As Huang Haiying, general manager of BigBuy Tangshan Company, announced that the three-center system of BigBuy China Investment and Operation Center and International Product Selection Center has landed in Tangshan, the conference also held a docking event for overseas purchase orders of over 100 million yuan covering garden agriculture, biotechnology, equipment manufacturing, household daily necessities, industrial supplies, health food and other categories.
Through the “one-on-one” accurate matching of supply and demand at the BigBuy International Product Selection Center, in-depth negotiations between overseas buyers and Chinese companies were promoted. By the end of the conference, dozens of cooperation intentions had been reached on site, injecting strong impetus into “Hebei goods going overseas”.
Taking this summit as an opportunity, all parties will jointly promote Chinese characteristic industries to accelerate the realization of “brands overseas, standards overseas, and ecology overseas”, injecting strong new momentum into the digital transformation of the regional economy and the globalization of high-quality supply chains.
