At 20:00 on the evening of October 31, 2022, the 2022 JD.com 11.11 Global Love Season kicked off grandly. A large number of consumers poured in instantly, and the peak order set a new record.
JD Hardware City, which participated in JD 11.11 for the first time, has joined hands with more than 5,000 industrial product brands to provide purchasing services for over one million industrial products for individual consumers and small, medium and micro enterprises.
In daily life, hardware tools are everywhere.
The so-called hardware is a general term for various metal devices made of iron, steel, aluminum and other metals through physical processing such as forging, rolling, cutting, etc. Common categories include hand tools, electric tools, pneumatic tools, welding tools, etc.
Hand tools such as screwdrivers, wrenches, claw hammers, voltage test pens, and hand saws are indispensable for everything from disassembling mobile phones to assembling toys, from installing wardrobes to assembling tables and chairs, from replacing light bulbs to replacing faucets, from assembling electrical appliances to repairing bicycles, and other large and small tasks.
During JD 11.11, JD Hardware City brought many benefits to consumers for these commonly used hardware tools.
When placing an order, you can enjoy a 50 yuan discount for every purchase of 299 or more across stores, and you can also add a special category discount of 50 yuan for every purchase of 499 or more.
In addition, in addition to single product sales, Jingdong Hardware Mall also provides a variety of tool box sets to meet household needs in different scenarios such as assembly, disassembly, screwing, repair, fastening, measurement, inspection, and shearing.
At 8 pm on October 31, JD Hardware City had a good start on 11.11, with sales of the hardware tool category hitting a new high in 4 hours.
The top three categories of individual consumer transactions are hardware tools, personal protection, and transportation and storage. Among them, the transaction volume of hardware tools increased by more than 200% year-on-year.
Different from household hardware tools, the hardware tools purchased by small and medium-sized enterprises are mostly used in production, operation and maintenance, and are closely related to production quality and safety. The product types are more professional and the quality requirements are more stringent.
During the Jingdong 11.11 period, Jingdong Hardware City integrated professional commodity resources to provide material support services for small, medium and micro industrial enterprises, allowing enterprises to “buy all in one place” professional hardware products that previously required multiple hardware stores.
At the same time, we adopt a strict brand owner screening and secondary inspection system for goods leaving the warehouse to ensure the quality of procurement, and launch an exclusive “corporate member price” for small and medium-sized enterprises to reduce procurement costs.
From October 20th to 31st, the number of users transacting various professional tools in JD Hardware City increased significantly.
The number of users of fuel tools such as electric saws and generators increased by 8 times year-on-year. The number of users of percussion tools such as claw hammers increased by 4.8 times year-on-year. The number of users of pipeline tools represented by flanges and ball valves increased by 4.7 times year-on-year. The number of users of cutting tools increased by 4.5 times year-on-year.
In addition, professional industrial products such as instrumentation and chemical reagents also grew significantly. The turnover of flow instruments increased 16 times year-on-year, the turnover of industrial testing reagents increased 5 times year-on-year, and the turnover of hydraulic components increased 4 times year-on-year.
In the traditional industrial product sales system, brands mainly rely on offline channels, and the service groups are limited.
Jingdong Hardware City uses digital technology and products to coordinate upstream and downstream resources, establish digital connections between industrial brands, terminal enterprises and consumers, and achieve efficient matching of supply and demand.
Many brands have achieved sales growth in this JD.com 11.11. For example, the 70-year-old state-owned brand Shanghai Tool Factory has a year-on-year sales increase of 125%; the welding equipment brand Ruiling has a year-on-year sales increase of 4.9 times; the international brand instrument brand Fluke has a year-on-year sales increase of 4.8 times.
This year’s JD.com 11.11, JD.com relies on a “responsible supply chain” to provide consumers with a high-quality shopping experience with real discounts and convenient services. It also creates value for industry collaboration and helps high-quality growth of the real economy.
In the future, JD Industrial Products will rely on “JD Hardware City” to continue to provide high-quality services to industrial enterprises and consumers and contribute to the real economy.
