Recently, the Economic and Technological Development Zone Branch of the Natural Resources Bureau of Shenyang City, Liaoning Province officially announced the planning permit for the construction of the Sailun New Peace Tire Project.
The project has a total investment of 1.8 billion yuan and a construction period of 18 months. After completion, it will be able to produce 3.3 million all-steel radial tires and 20,000 tons of off-highway tires annually. The annual operating income is expected to be nearly 3.3 billion yuan. It will become a landmark project in Northeast China to revitalize existing assets and promote the intelligent upgrading of the tire industry.
The implementation of this project stems from a precise industry integration.
In July 2025, Sailun Group completed the acquisition of the original Bridgestone Shenyang factory for 265 million yuan, and simultaneously acquired the “Peace Tire” brand. The industrial and commercial changes were completed the next month, and the factory was officially renamed Sailun New Peace (Shenyang) Tire Co., Ltd., and was converted from a wholly foreign-owned company to a wholly-owned subsidiary of Sailun.
Compared with building a new factory from scratch, acquiring mature assets significantly shortens the construction cycle and reduces investment costs, allowing this nearly 400,000 square meter industrial base to quickly rejuvenate.
On September 9, 2025, the project officially broke ground and progressed steadily according to the two-phase plan.
The first phase investment is 600 million yuan, focusing on intelligent upgrades and equipment integration of existing production lines. In December 2025, the first all-steel radial tire was successfully rolled off the production line, and the factory immediately entered the production capacity ramping stage.
According to the plan, in June 2026, the factory intelligent control center will be fully connected, and the second phase of the expansion project will be launched simultaneously.
In the second phase, an additional investment of 1.2 billion yuan will be made to introduce the world’s leading intelligent manufacturing technology and focus on the high-end brand “Maichi” to comprehensively enhance the competitiveness of the high-end tire market.
After the project reaches full production, it will become Sailun Group’s TBR high-end tire intelligent manufacturing demonstration base, driving regional employment and cluster development of the rubber industry.
From 2025 to 2026, Sailun will make frequent domestic layout moves, presenting a clear strategic idea: using the two-wheel drive of inventory revitalization + high-end expansion to accelerate its upgrade to high value-added areas.
In addition to the Shenyang project, Sailun is simultaneously promoting the construction of a high-performance tire base in Dongjiakou, Qingdao, and has completed the acquisition of the American high-end brand Vogue Tire to strengthen the high-end modified tire track. At the same time, it continues to increase its presence in overseas bases such as Vietnam and Cambodia, and builds a “Chinese local + global multi-point” supply chain system, gradually shifting from scale expansion to a high-quality development path of technology leadership, brand improvement, and global collaboration.
In the past two years, mergers and acquisitions and reorganizations in the global tire industry have continued to heat up. Leading Chinese companies have gone abroad to acquire high-quality assets, taken over foreign production capacity in China, and embarked on a new journey of global expansion.
In addition to Sailun’s acquisition of Bridgestone’s Shenyang factory, major industry cases have been implemented intensively: Zhongce Rubber acquired Tianjin International United Tire through mixed-ownership reform, strongly expanding the production capacity of construction machinery tires and mining giant tires; Linglong Tire is deeply involved in the American high-end brand Atlas, using international R&D and channel operations to seize the high-end supporting and replacement market; Huafeng Rubber acquired Sumitomo
The rubber factory in New York State, USA, has achieved the first breakthrough for Chinese tire companies to manufacture in the United States; domestic tire channel giant Liaoning Hengdasheng acquired 86% of the equity of Tongyiou (Toyang Tire) Zhangjiagang tire factory for approximately 658 million yuan, opening up sales channels and tire manufacturing capacity, and becoming a landmark case of dealers controlling foreign-invested tire production bases.
The core reason behind this is that international tire giants are accelerating the divestiture of non-core assets, and foreign brands are shrinking non-core production capacity in China, releasing a large number of mature and high-quality manufacturing resources; Chinese tire companies are bidding farewell to extensive domestic expansion, and are using overseas mergers and acquisitions + local revitalization + smart upgrades to quickly make up for the shortcomings in brand, technology, channels and regional layout.
The industry as a whole is moving from decentralized competition to centralization, from low-end volume to a new stage of high-quality transformation that combines high-end, intelligence, and globalization.
The advancement of the Sailun Shenyang project is not only the transformation and upgrading of a factory, but also a typical example for Chinese tire companies to revitalize existing assets, achieve high-end breakthroughs and global layout.
From taking over an old foreign-invested factory to investing 1.8 billion yuan in comprehensive renovation, the project completed the transformation in the shortest cycle and the best path, which not only stabilized local industries and employment, but also further strengthened the company’s supply chain advantages in the northern market, providing replicable practical experience for China’s tire industry to move from a large manufacturing country to a strong manufacturing country, and from a domestic leader to a global leader.
