From June 16th to 18th, the 9th Global Cross-border E-commerce Festival and the 12th Shenzhen International Cross-border E-commerce Trade Expo were grandly held at Shenzhen Futian Convention and Exhibition Center.
এই প্ৰদৰ্শনীয়ে সীমা অতিক্ৰম কৰি ই-কমাৰ্চ উদ্যোগৰ বহু নতুন পৰিৱৰ্তন উন্মোচন কৰিলে, বিশেষকৈ এইটো সত্য যে এআই এপ্লিকেচনসমূহ “প্লাছ পইণ্ট”ৰ পৰা “অবচন থাকিব লাগিব”লৈ সলনি হৈছে।
Wang Xin, executive chairman of the Global Cross-Border E-Commerce Association and president of the Shenzhen Cross-Border E-Commerce Association, said: “The core breakthrough in the industry this year is to fully open a new era of ‘AI empowering cross-border’.” উদ্যোগৰ আলোচনাৰ কেন্দ্ৰবিন্দু “এআই ব্যৱহাৰ কৰিব লাগে নে নাই”ৰ পৰা “এআই কেনেকৈ ব্যৱহাৰ কৰিব লাগে”লৈ স্থানান্তৰিত হৈছে।
AI technology is reshaping all aspects of the cross-border e-commerce industry at an unprecedented speed and depth, from discrete links such as assisted product selection and copywriting generation to the entire link.
ইয়াৰ ফলত কোম্পানীসমূহে পৰিচালনা ব্যয় বহু পৰিমাণে হ্ৰাস কৰাই নহয়, উদ্যোগটোৰ ব্যৱসায়িক মডেল আৰু প্ৰতিযোগিতামূলক পৰিৱেশো সলনি হয়।
The “2026 China Export Cross-Border E-commerce Development Trends White Paper” recently released by Amazon Global Store shows that more than 98% of Chinese sellers surveyed have used AI tools in their operations, and 16% of them have advanced to deploy AI workflows or agents.
According to data from China Research Institute, the current global AI e-commerce market has exceeded US$10 billion and is continuing to expand at a compound annual growth rate of more than 15%.
It is expected that this number will climb to US$19.12 billion by 2030. Wang Xin emphasized: “In the future, whoever can better embrace and use AI will be able to take the lead in global market competition.”
In addition to the widespread application of AI, the growth logic of the industry is also changing.
Wang Xin believes that the current cross-border e-commerce industry is shifting from scale dividend to value dividend, the old model driven by traffic is receding, and the era of quality and brand competition has begun.
Wang Chen, president of the Portuguese and Romanian branches of the Shenzhen-Shenzhen Transnational Association, has long been rooted in the southern European market.
He pointed out that Portugal and Romania are the fastest-growing emerging e-commerce markets in Europe, with growth rates higher than the Western European average in the past two years, but competition is far less intense than in mature markets such as Germany and France.
“চীনৰ সামগ্ৰীসমূহ উচ্চ খৰচৰ প্ৰদৰ্শনৰ বাবে অতি জনপ্ৰিয়, আৰু একে সময়তে স্থানীয় গ্ৰাহকৰ প্ৰয়োজনীয়তা দ্ৰুতগতিত বৃদ্ধি পাইছে।” তেওঁ বৰ্তমানৰ মুহূৰ্তটোক চীনৰ সীমা অতিক্ৰম কৰি ই-কমাৰ্চ ব্যৱসায়ীসকলৰ বাবে এই দুখন বজাৰত সম্প্ৰসাৰণৰ বাবে “সোণালী খিৰিকীৰ সময়” বুলি অভিহিত কৰে।
কিন্তু বজাৰত প্ৰৱেশ কৰা ব্যৱসায়ীসকলৰ মনোভাৱ সলনি হৈছে। “The European market is not a place to make quick money. Merchants need to concentrate on polishing their products and services, accumulating brand reputation, and they also need to share resources, exchange needs, and share risks to form a strong synergy. The era of going it alone is over.”
In fact, China’s cross-border e-commerce industry is undergoing a global transformation: from products going overseas to brands going overseas, and then to “ইক’লজি গ’ইং অভাৰচিজ।” Wang Xin analyzed that the progress of these three stages is a true reflection of the development of China’s cross-border e-commerce – in the era of products going overseas, they rely on cost advantages to open up the market;
বহিঃৰাজ্যলৈ যোৱা ব্ৰেণ্ডৰ যুগত তেওঁলোকে গুণগত মান আৰু ব্ৰেণ্ড মূল্যৰ ওপৰত গুৰুত্ব দিবলৈ আৰম্ভ কৰে; and in the era of ecological overseas expansion, it means that “it is no longer a single enterprise fighting alone”, but using AI as a link to connect the upstream and downstream of the industrial chain to build a global industrial ecosystem.
In 2025, the online transaction volume (GMV) of Shenzhen’s cross-border e-commerce sellers will exceed 1 trillion yuan, and the scale of cross-border e-commerce import and export has ranked first in the country for four consecutive years.
চলিত বৰ্ষৰ নৱেম্বৰ মাহত এই প্ৰথমখন সীমা অতিক্ৰম কৰা ই-কমাৰ্চ চহৰত এপেকৰ নেতাসকলৰ অনানুষ্ঠানিক বৈঠক অনুষ্ঠিত হ’ব।
Li Mingxing, global director of the World Trade Centers Association, said at the scene that the association will rely on the resources of the global World Trade Center network to build an accurate docking system for Asia-Pacific supply and demand to accurately match China’s supply chain with global diversified consumer demand.
